Columns [Back Home]

The following columns were written by Nicholas G. Licata. They provide the concepts under which IMC Advertising & Design functions. Some have been published in the Hudson Valley Business Journal. The articles may be copied and distributed free of charge with the following provisions.

• State Television
• The Write Stuff
• Mutual Respect
• Building Advertisements
• Ambassadors
• Perceptions
• Symbols
• If I Had a Nickel
• Compete with Yourself
• The Road to Success
• Format ?
• Stop and Read the Prose
• Quality Goes a Long Way
• Free Advertising?
• Do it Yourself?
• Message Overload
• Advertising is Cumulative
• An Ounce of Prevention